11 Secrets Marketing Experts Don’t Want You to Know

By spirits /

When going to a cafe or a store, we normally have an idea of what we’re going to buy. However, we often make purchases on a whim that we can’t later explain even to ourselves.

Bright Side has collected several ways we’re tricked into spending much more than we initially intended.

The simplest of goods sometimes return in glory after a rebranding. Will the modern youth buy ordinary cakes and take pictures of them for Instagram? Not at all. However, if you slightly changed the recipe, update their looks, and turn them into fancy muffins or cupcakes, the humble cake would gain a second wind.

Here’s how restaurants compose their menus:

  • Use of family images. Family and childhood associations arouse good memories. When ordering “Grandma’s soup“ we subconsciously expect it to carry us into our childhood.

  • Appetizing descriptions make our food reflexes react. How can anyone resist after reading about ”fresh hot bread with a crispy crust"? Especially if it’s from Provence.

  • Placement. The upper part of the menu is the place where you look first. That’s why restaurants put the most delicious-looking — and most expensive — dishes there.

  • Warm colors. Such shades arouse the appetite better.

  • Price tricks. People have trouble parting with their money, and restaurants know that. That’s why they often don’t indicate the currency.

If customers consider some goods too expensive and avoid them, marketologists use this trick: they add a similar product with a higher price so that the initial one will seem cheap enough by comparison, and its sales will go up again.

One more nice move is to create a legend that will follow the product, and it doesn’t matter if it even makes sense. Milky Way, for example, made a TV commercial in the early ’90s, showing the candy bar floating in a glass of milk. Nonsense? Sure is. Yet it still became a distinguishing feature for Milky Way bars.

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